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John Schreve
Learn why 93% drop off

Sales psychology · Online marketing · Websites & copy

The marketer who turns your website into your best salesperson.

More visitors is nice.
But you want them to
call, email and order too.

Yes, let's do itMessage me
Wurms Uitvaartzorg website on a laptop and phone
Diplomatic Cleaning Service website on a laptop and phone
Telewash Winkel online store on a laptop and phone in front of the shop in Katwijk
Dalissamo online store on a laptop and phone
Schreve Schoonmaakdiensten website on a laptop and phone
Schoonmaakbedrijf Daleman website on a laptop and phone
Multi Vastgoedservice website on a laptop and phone
Schoonmaakmagazijn online store on a laptop and phone in front of the shop

Updated: 25 oktober 2026

Dear business owner,

You know your business better than anyone. You can see what a customer needs, often before they know it themselves.

But online, people barely see that.

Too few enquiries come in. Or someone asks what it costs, and then you never hear back. Maybe you already spent money on a website or ads. And you're not really sure what it brought you.

What you want is actually simple. Customers who find you, understand why you're the one for them, and get in touch.

Someone lands on your website. Looks around for a few seconds. Sees what you do, but not yet why it matters to them.

And they're gone.

What it says is where the decision is made.

Because people who search aren't thinking about your business. They're thinking about their own problem.

Yet most websites open with the same story: we are, we do, we offer.

The moment it sounds like a sales pitch, you've lost them.

People love to buy. They just don't want to be sold to.

Within a few seconds, they want to think: yes, this is about me. This person gets what I need.

That's why I work the other way around: first understand how your customer thinks, then build your website and the words on it.

I explain what I do in plain English. No complicated marketing talk that leaves you none the wiser.

And you don't have to take my word for it. I'll show you what I do and why. And what it brings your business.

You do what you're good at. I make sure customers see it too.

One thing up front: you pay per project, at a price we agree on together beforehand.

No monthly fee where, three months in, you still don't know what you pay for.

And what I make for you is simply yours afterwards.

Below you can see what that brings you in practice.

John

P.S. Still unsure? Fair enough. Send me your website, or tell me briefly what you do. I'll look at it with you and see what could be better. And I'll tell you if I think you don't need something at all.

There's no commitment. *wink*

01Your choice

What decides whether they choose you, or someone else.

Two choices, just like in that movie. This one shows you how your customer really thinks.

The road you know

If nothing changes, the same people keep finding you. And the same people don't.

Totally fine. You know where to find me when you are ready. 😉

The road you want to take

You can be found where your customers look. On Google and through ads on social media, and also in the AI they ask for advice.You choose what suits you, because not everyone wants everything. Whether you have no website yet, or have had one for years.And when they land on your website, it talks to them as if you know exactly what is on their mind. So they feel: this person knows what they are talking about.You take the first step. After that, you are no longer on your own.

I'm going for my goals

02The BUYER Method

Why they look at your website, and still choose someone else.

Five things that decide whether someone stays with you, or clicks on to the next one.

What your customer really thinks when they land on your website.

I start with why people do what they do. With their worries, not with your business. People who feel understood trust you faster. Then your website doesn't feel like selling, it feels like help.

Your customer asks AI too. Are you in the answer?

People who search want an answer first. I give them that on your website, honest and free.They learn something, and they see how you think. So they already feel helped, before they even call.AI passes on answers like that when your customer asks. And when the time comes, they call you.

The one thing your competitor can't copy.

No competitor can copy your story. I write it the way you would tell it at the kitchen table, without bragging about yourself. People buy from someone they trust.

The reason visitors look around, but still hesitate.

Often it is one doubt that nobody answers.Your website gives that answer, honest and backed by a fact. They read their own question and think: this person gets me.That is where trust grows. If something isn't certain, I don't put it on there.

People who are helped well come back to you.

I think along with you about how happy customers spread the word. So you don't have to start from scratch every time.

Yes, take a look with me

P.S. I explain everything the way I would explain it to a friend. So you always know where you stand.

03Services

Pick what you need most right now.

Every project has a fixed price. Pay in one go or spread it out. No subscription.

Website design

A site that sells

A site where visitors simply know what to do.

You get

  • Customers who already know what you do when they call.
  • A site that sells while you're on the job.
  • Proud when someone asks: do you have a website?
  • Pay in one go or in parts. Then it's yours.
Built once, then it's yoursYes, I want a site like that

Landing page

A page with one goal

For a promotion, an ad, or one service you want to put in the spotlight.

You get

  • Every paid click lands on the right page.
  • One button. One choice. No doubt.
  • Visitors who think: this is exactly what I was looking for.
  • A page you can use again and again.
One goal, one next stepYes, I want a page like that

Pages for Google and AI

Found in Google and AI

Pages that show up when your customer googles it or asks AI.

You get

  • Found on the words your customer types.
  • Visitors without paying per click.
  • AI mentions your name when they ask.
  • Your customer would rather read your page than your competitor's.
No cost per clickYes, I want to be found

Copy and user experience

Copy that sounds like you

Words that sound like you said them. With a reason to choose you.

You get

  • Never struggle with writing copy again.
  • It sounds like you. Because you said it.
  • Visitors find what they need straight away.
  • A customer who thinks: they get me.
You talk, I writeYes, write my copy

Research and advice

Look first, then build

Before anything gets built, I find out what's going on in your business.

You get

  • The question that holds your customer back. Found.
  • The nudge that makes them actually call.
  • What your competitor leaves on the table, you take.
  • Everything I find goes straight into your site.
In plain English, with what I would doYes, look at my business

Social media ads

Stand out where your customer scrolls

Ads for Instagram and Facebook that stand out among everything your customer scrolls past.

You get

  • Thumbs that stop scrolling.
  • People who want to see your message.
  • A click that lands on the right page.
  • Visitors who think: I need that.
For Instagram and FacebookYes, I want to stand out

04Before and after

See for yourself what veranderde.

Real sites from real clients. On the left how it was, on the right how it is now. Drag the line and see for yourself.

Schoonmaakmagazijn: Home nuSchoonmaakmagazijn: Home toen
Schoonmaakmagazijn · 2026Revenue from Google search · Jul → Sep 2026BeforeNow+267%

Revenue from Google search · Jul → Sep 2026

Online store for cleaning supplies · 2026

More than three and a half times the revenue from Google, without paying per click.

Every product description rewritten. Not just what it is, but what you get out of it, who it's for and what you need to know.

CopyGoogleView the store

SEO

+116%

visitors from Google search, July → September 2026

GEO

+310%

visitors via AI assistants, July → September 2026

05What it brings you

What it costs you when they can't find you.

People who search and can't find you simply end up with someone else. A shame, because you could have helped them just as well.

01

A nice website, but visitors dropped off.

Often it isn't the website itself. Visitors don't know where to click, and the text is mostly about the business. That is where I start: with what your customer wants to read.

Before
Without researchWhat you hear everywhere
  • “We’ll make it look great.”
  • “We’ll throw in the SEO.”
  • “Then you’ll get more visitors.”
  • “It’s in the monthly package.”
What you say yourself
“My website brings in nothing.”
“I pay every month,
but I don’t see anything happen.”
What you are afraid of Losing money again, and nothing changes
After
After my researchStraight to the core
  • What keeps your customer up at night, in their own words
  • Why you, and not the business next door
  • What stops your customer right before they call
What your customer sees and does Recognises themselves in the first sentence Knows in seconds why you, and not the business next door Picks up the phone instead of clicking away
02

Plenty of visitors, few requests.

Usually you don't need to buy more visitors. The people who are already there mostly want to know what to do. I make that path clear.

Before
Home · About us · Care
Welcome to the website of our practice

We are an enthusiastic team of midwives with years of experience. We provide care during pregnancy, birth and the postnatal period. On this website you will find information about our practice, our approach, consultation hours, scans and courses. We attach great importance to personal and professional care. For more information, please feel free to contact us via the contact form.

After
Midwife listening to a pregnant woman’s belly with a Doppler
Pregnant and full of questions?

Yes, of course you can
call us at 3 in the morning.

You get familiar faces.
You know who is coming.
And no question is too small.

I want to sign up Call me back

P.S. Not sure if something is normal? Call.
Better too often than too late.

Visitors per month1,240→1,310
Requests3→19
Cost per request€ 210→€ 34
03

In the cart, and still not paid.

Right before checkout, people often hesitate. Can they still see what they get? Is there something that takes the doubt away?If not, they leave. That is where I put the answer, right where they look for it.

Greens powder 300 g
Contents300 gramsServing10 gItem no.GRN-300
Shipping: see terms
No reviews yet
Add to cart
Before
Hand shaking a shaker with a green shake next to a bag of powder
Shake Green4.8 · 1,284
Breakfast in 60 seconds.
Without skipping it.
  • You stay full for hours longer
  • Fewer cravings for soda and biscuits
  • 100% natural
Flavour: Mango
Best valueSubscription€ 29.7115% off · cancel anytime One-time€ 34.95No commitment

P.S. No blender needed, just water.

In your cart
Add to cart · € 37.66Delivered tomorrow · Free shipping
After
04

Almost nobody looks at page 2 of Google.

That is why I first look at who your customers are. What do they search for, what do they read about, where do they spend time online? I look at where your competitors are strong, and where they aren't. Then I make pages for that, so Google can rank them better.

Before
midwife leiden
andere-praktijk.nl
Midwife in Leiden and surroundings
zorgvergelijker.nl
Compare midwives in Leiden
yourbusinesswebsite.nl
Home - Midwifery practice
Welcome to the website of our practice. We are an enthusiastic team of midwives with ...
Pages in Google
After
midwife leiden
yourbusinesswebsite.nl › midwife-leiden
Midwife Leiden: call us at 3 in the morning too
Looking for a midwife in Leiden? This is what pregnant women want to hear at 3 in the morning: just call. Familiar faces, and no question is too small.
buy natural shake
shakegreen.nl › natural-shake
Buy a natural shake: ready in 60 seconds ✅
Buying a natural shake? Why you suddenly stop craving biscuits at 11 o’clock. Full for hours longer, 100% natural.
Position in Google14→1
Clicks per month40→410
Requests1→11
05

Paying per click, and landing on the homepage.

People who click an ad want to see right away that they are in the right place. A homepage makes them search for themselves. A separate page for each ad shows straight away what they need. And why you are the right one for it.

Before
Sponsored
Driving school | Car, motorbike and scooter
Your driving school for all your licences.
Welcome to our driving school

We are a certified driving school with experienced instructors. We offer lessons for car, motorbike and scooter. See our packages and rates in the menu.

After
Sponsored · yourdrivingschool.nl
Motorbike school Leiden | Ride the real exam routes
Afraid you’ll freeze? You ride the Leiden exam routes in your lessons already. First lesson free.
They land on this page

Ride the real exam routes
before your exam.

Student riding a motorbike on a practice track, instructor walking alongside1:12Your instructor shows the first exercises
-60%
20 lessons + both exams60% off all 20 lessons
€ 1,749€ 957
Give me my free trial lesson

P.S. Afraid you’ll drop the bike at walking pace?
You practise on a track laid out just like at the exam centre.

P.P.S. Can’t reach the ground with your feet?
Then we lower the bike. That’s no reason to fail.

06

Your customer asks AI too.

More and more people ask ChatGPT or Google's AI first. If that AI doesn't mention you, your customer only sees your competitors. And that is who they choose from.I make sure the AI mentions you, and says why you are a good fit. Do you have an online store? Then you also show up in Google Shopping.

Before
AI answer

which natural shake is the best to buy?

Often mentioned brands are Groenboost, Vitagroen and Dagstart. When choosing, look at the ingredients and the dosage.

groenboost.nlvitagroen.nldagstart.nl
Sponsored · Shopping
€ 39.95Groenboost
€ 42.50Vitagroen
€ 37.00Dagstart
After
AI answer

which natural shake is the best to buy?

On shakegreen.nl I found Shake Green: a natural shake you shake with water, ready in 60 seconds, no blender needed. They say it keeps you going for hours and that there is nothing artificial in it.

shakegreen.nlgroenboost.nl
Sponsored · Shopping
Bag of Shake Green natural shake-15%
€ 29.71 € 34.95Save € 5.24Shake Green
€ 39.95Groenboost
€ 42.50Vitagroen
07

Spending money without knowing what it brings.

You want to see what every euro does. Often it isn't the ad, but where people land.I make those pages and texts better. Already have someone for your ads? Then I take a look along with them, and explain what the numbers mean.

Before
?

Where do your customers come from?
Does that ad actually work?

After
Coming inLive
Called to sign upConvinced by the text on the website
Website
Ordered greens powderThe title in Google was exactly what they needed
Google
Booked a first motorbike lessonFelt the ad was speaking to them
Ad
Asked for an intro meetingGot curious after a post
Social
Order via ShoppingSaw the product with the price
Shopping
Cost per click€ 3.10→€ 1.40
Requests per month6→21
Revenue from the website€ 1,900→€ 7,400

06In numbers

What changes when you get it right.

Not my numbers, but research into how people search and buy. Per topic: how it often goes, how it can go, and why.

Research · sources
Before → after

01Page 2 → spot 1

Voor 0.63%

27.6%

click the first result

44× more clicks

Backlinko 2023 · 4 million search results

02Low → high Quality Score

Voor 100%

50%

of the click price at a score of 10

up to half per click

WordStream · estimate

03Advertising → content

Voor 100%

153%

attention for an ad that fits the feed

viewed 53% more

Sharethrough and IPG Media Lab · eye tracking

04Slow → fast

Voor 53%

<3 s

load time at which they keep looking

more visitors stay

Google 2016

Schoonmaakmagazijn · +116% visitors from Google · Jul → Sep 2026Backlinko · 0.63% click through to page 2Baymard · 70% of full carts are never checked outQ&A · 50% of Dutch people let AI help them search when buyingGoogle · 53% leave after 3 seconds of loadingSharethrough and IPG Media Lab · viewed 53% more when an ad fits the feed

07Questions & answers

What business owners ask me.

An honest answer, in plain language. Is your question not here? Feel free to ask.

Cleaning business owner asking a question
I get visitors, but nobody calls.
John Schreve als 3D-personage
Then it's usually about what they read. They still have a question, and the answer isn't there. I find out which question that is and put the answer on your site.
New business owner asking a question
I have a website, but nobody knows I exist.
John Schreve als 3D-personage
A website alone isn't enough. People first need to come across you somewhere: on Google, in an ad or in an AI answer. I help you with that.
Shop owner asking a question
My customers ask ChatGPT now. Can I show up there too?
John Schreve als 3D-personage
Yes, you can. AI tends to mention businesses that answer your customer's question well. So I put those answers on your site.
Hairdresser asking a question
Can't I just have AI build my website?
John Schreve als 3D-personage
You can. But AI decides for itself what it thinks is good, based on what it finds online. That's often wrong. You only spot the mistakes if you understand where they are. And you still need to know how hosting and your domain work.
Installer asking a question
An agency promises me ten new customers a month. Is that possible?
John Schreve als 3D-personage
Nobody can promise that. What I can do: show you what your numbers are doing now. And where they can do better. Then I work on that, on your page, in your copy or your ads. After that I measure what it brings in, and adjust where needed.
Online store owner asking a question
How do I know if my Google Ads money is well spent?
John Schreve als 3D-personage
Look at one thing: do you get more out of it than you put in? For that you need to know what a customer is worth to you, including when they come back. And what you pay in ads for one new customer. Google also checks whether your ad and page match what someone is searching for. The better the match, the less you pay per click. I explain in plain English what's happening in your account.
New business owner with glasses asking a question
I see prices from 500 to 5,000 euros. What am I paying for?
John Schreve als 3D-personage
That depends on what you need: a website, copy, Google or ads. Many agencies charge per month. Then you pay every month, whether a lot happens or not. I work per project, at a fixed price. You pay in one go or spread it out, and you know the cost upfront.
Beauty salon owner asking a question
Is the website mine afterwards, or am I stuck with you?
John Schreve als 3D-personage
It's yours. You pay in one go or spread it out, and there's no ongoing subscription. You get all the login details, so you never have to ask anyone for anything.
Business owner with reading glasses asking a question
My previous web designer just stopped responding at some point.
John Schreve als 3D-personage
Yes, that happens, unfortunately. With me, you usually learn how your site works, so you can change things yourself. And you simply have my number. If you have a question or get stuck, I'm there for you.
Physiotherapist asking a question
My competitor is at the top.
John Schreve als 3D-personage
That's no coincidence. Whoever is at the top is doing something for it. I find out what they do, why it works and where it can be better. Then you know exactly where to overtake them.
Contractor asking a question
I paid a lot for my website. Was the work actually any good?
John Schreve als 3D-personage
Fill in the form at the bottom, with the link to your site. Then we look together at what was done, and what should have been done. You get an honest opinion, even if something went wrong. I'll say it nicely 😛 You can message me too, but with the form I know more straight away.
Baker asking a question
Can I edit my website myself afterwards?
John Schreve als 3D-personage
Yes. I build it so you can change texts and photos yourself, and I show you how.
New freelancer asking a question
Where do I even start?
John Schreve als 3D-personage
With a cup of coffee. Or tea, I'm easy. A video call works too. In a short chat I often see things you haven't thought of yet. You get new ideas from it, even if you don't continue with me. And if I can't help you, I'll just tell you.

08About John

Who answers your message.

John Schreve
John Schreve

09What others say

Don't believe me. Believe them.

This is what business owners before you say. And this is what I made for them.

Wurms Uitvaartzorg

John really thinks along

I already had high expectations, but what John built goes beyond even those.The website doesn't just look beautiful, customers can now also see everything clearly on their phone.Thank you so much for making the website, and above all for all the valuable advice that came with it.John really thinks along with you, and we noticed that from the very first meeting. Great work!

NatalieWurms Uitvaartzorg
View the website
Diplomatic Cleaning Service

Straight onto my WhatsApp status

I was really curious how it would turn out, and it is even better than I imagined.The website shows exactly what we stand for: clean, at a higher level.The day it went live, I put it on my WhatsApp status right away. I wanted everyone to see it.Really happy with it, John!

ShirifDiplomatic Cleaning Service
View the website
Telewash Winkel

Finally a solution that works

What a difference! Our online store always had problems and nobody could really fix it.John finally built a solution that works, for a fair price.Since he also handles our Google, people find us much more easily. Customers often tell us they found us online quickly.We really see it in our orders too. We often come across ourselves in Google and in AI, and so do our customers.Exactly what we needed!

Eric VlemmingsTelewash Winkel
View the online store
Dalissamo

Our shop really stands out now

Wow, what a beautiful online store you made for us, John! We are really impressed.After secretly checking out the competition, we think our shop really stands out now.John made it so personal, with lovely texts, and put our models perfectly in the spotlight.We even get compliments on it. Thanks again!

Melissa & SheridaDalissamo
Schreve Schoonmaakdiensten

I always believed in him

I knew John would make a great website for us. I always believed in him.He was always good with computers. Great to see him really doing something with it now.We are really happy with it.

My dadSchreve Schoonmaakdiensten
View the website
Schoonmaakbedrijf Daleman

Everything taken care of

This is my first website, and I had no idea where to start.John took care of everything and really listened to how I work.Now it simply says what I do: cleaning and window washing, for homeowners' associations, businesses, estate agents and private homes.

Ramon DalemanSchoonmaakbedrijf Daleman
Multi Vastgoedservice

Got straight to work

When we wanted a few more things, John got straight to work on them.So nice to work with.

Michel & SaskiaMulti Vastgoedservice
Schoonmaakmagazijn

Even our suppliers see the difference

I am really happy with John. Since he started working on our online store, I really see a difference.It didn't become a new website, he cleverly adjusted our existing store.Even our suppliers complimented us on the changes.

MichaelSchoonmaakmagazijn
View the online store

10Let's get acquainted

Tell me briefly what you do.

Then I know where you stand, and I can help you with the right thing straight away.

Step 1 of 3 · WhoAbout 110 sec left

Who are you?

Only your name and email address are needed. The rest is optional.

What can I help you with?

Tick what fits. More than one is fine, and if you don't know yet, that is an answer too.

When would you like to start?

Tell me about your business

You can skip this. But if you fill it in, it saves you half an hour of explaining later. And my advice will be about your business, not about businesses in general.

I read everything myself. No newsletter, no automated emails, and your details go nowhere else.

Great, your message is in!

Thanks for taking the time. I read everything myself, and you will hear from me within one working day. Can't wait? Feel free to send me a WhatsApp, and I'll pick it up as soon as I can.